How millennial media site Mic got a 1. Obama. Jake. Horowitz has only interviewed 3 people in his video journalism. The third was president Barack Obama. Mic. On Thursday August 6, Jake Horowitz spent three hours in the. White Houses library, waiting for the president to arrive. Michelle Obamas glam squad had already powdered his nose. He. sipped water and thumbed an issue of The New Yorker, trying to. Horowitz, 2. 7, was about to conduct his third ever video interview. Mic. The president had only granted two. CNN and twenty. minutes to Horowitz, and Horowitz was only given one week to. Suddenly, the dozen people in the library fell silent. A secret service agent entered and Barack Obama filed behind. Video Gallery Watch behindthe. Irans breakout time from 23 months to 1 year or more if Iran. Iranian bomb without another war in the. People are going to find the segment they really want to watch. CPM. Mic didnt. Best Open Mic Comedy Nights In LA. October 16. times launched someone into stardom and open mic comedy shows are available any night. Mick Jagger spoke out this morning for the first time since the death of his girlfriend, LWren Scott. The fashion designer, who counted Angelina Jolie, Nicole. The 22yearold reality star combined sex appeal and sophistication by donning a classic white tuxedo with just a very revealing bra underneath at the Another Mother. WATCH Micd Up with Deon Cain. The official Clemson Football Twitter released a short video of him being micd up. Trevor Lawrence does he start next year yes. Watch the Series. The MiC girls raid the fashions of the 70s, 80s and 90s. Judge every fabulous. Volume 3 of the official Made In Chelsea Soundtrack is out nowHorowitz shook the presidents hand. He showed him Mics. Mics millennial age readers during the interview. Horowitz began. showing Obama how to swipe when the president stopped him. Guys, Obama said, Im not a complete and total idiot. I know how to use an i. Pad. With that, the interview began. Horowitz gulped, and dove. By 2. 0 somethings for 2. Mic is a small startup with big ambitions. Founded in 2. 01. Horowitz and former Goldman Sachs employee Chris Altchek, Mic is. The site boasts a youthful readership 7. Additionally, Mic says 8. Obamas team. Jake Horowitz and Chris Altchek, cofounders of. I/71bH9Nc3ooL._SY550_.jpg' alt='Watch Another Year Online Mic' title='Watch Another Year Online Mic' />The Walking Dead How to watch season 7. Mic has ongoing coverage of The. The startup has just 8. A June round of financing valued. Mic at nearly 1. Mic is also rumored to have. Twitter acquisition talks for that. Vox, Vice, Business. Insider, Gawker and Buzzfeed are worth. Vox and Buzzfeed each. Mic has raised 3. Can Mic compete Or should it have sold when it had the chance There have been conversations with a lot of different. Altchek said when asked about acquisition opportunities. But I think its becoming very clear to us. Heres how Altchek, Mics CEO, plans to win as David in. Goliaths. Video has gone from 0 to 3. Mic, like every other digital media company, began to build. Video is a coveted new opportunity for digital publishers. CPMs cost per. thousand views for those placements than for traditional banner. For the first time, advertisers are shifting some of their. Companies that are succeeding in. Vice and Buzzfeed, are worth hundreds of. Mics early video efforts seem successful. In January, Mic. launched an online show hosted by its senior editor. Elizabeth Plank, called Flip the Script. Plank, who started at. Mic as an intern, produced eight short episodes which. Facebook, You. Tube and Mic. One of the videos, which examines when its okay to say the word. Facebook views. Mic says its planning to produce an entire franchise around. Plank in 2. 01. 6. Mic is also producing a web show called Future. Present which highlights cool technology. The first episode featured a childs 3 D printed arm and. Each episode. after that has generated 2. The. Obama interview, which took months to nail down and. Mic, half on Facebook and half on its website. Were investing in really high quality video,. Altchek says. Were traveling all over the country to go to. The in studio and green. But. in this digital world, all video is being consumed on demand. The. average American only spends 7. So, whoever is going to replace cable news doesnt need to be. People are going to find the. The average American spends 7. So, whoever is going to replace cable news doesnt need to be. Mic is also focused on making sure its videos are well. Business. Insider has heard its joining. Comcasts new Watchable streaming product but Altchek. Comcast says Mic will announce. Revenue has grown from 0 last year to 5 to. Last October, Mic hired its first head of sales, Evan Gotlib. Gotlib then hired a sales team in San Francisco, Los. Angeles, Chicago, Texas and New York. That team is focused on. Mic branded content, video content. Hero banner unit. The hero ad appears on both mobile and desktop. It spans the. full width of Mics site and is used as a page break between. Mics website and mobile app use infinite scroll, which. Mics Hero ad, which is. CPM. Mic. Altchek says the Hero unit is sold out for the. CPM. Mic didnt generate any revenue in 2. Gottliebs team. is closing a few seven figure deals, which will generate 5 1. Some months, Altchek says Mic is. Thats great and all, but Mic is only 11. Vice, Vox and Buzzfeed. Asterix Et Cleopatre Full Movie. Is it screwed 2. A few. Gigaom and Circa. Others like Elite Daily. Recode got acquired. Buzzfeed, Vox, and Vice sit on the other end of the. Theyve raised hundreds of millions of dollars and are. Buzzfeed, which has more than 9. It generated more than 1. Where does that leave a site like Mic, which has one tenth. Mic board member and former AOL CEO Jon Miller thinks its too. I think were still in the very early stages of the digital. Miller told Business Insider during a phone. Ive been through enough of these cycles now to know that these. People. said there was nothing to do in the news space, and then CNN. They said there was nothing to do after CNN, and the. CNBC and Fox emerged. The Only Way Is Essex Season 5 Episode 11 here. For Mic, its growth is really. Altchek and his investors acknowledge that Mic has a long way to. But the startup has one thing most modern media companies. There are about 8. United. States, which makes it larger and more powerful than any. Mic believes winning them over could be a. If Mic can create a trusted relationship with millennials. Baby. Boomers who became attached to CNN, and become a household name. Mic views itself as the next MTV, which was started by Bob. Pittman in 1. 98. Pittman, by the way, founded MTV when he was 2. Horowitz and Altchek are today. The next 1. 0 billion media company will be the one that wins. Altchek insists. We understand them.